Legal

The ABA Collective LLC

Privacy Policy

Last updated: August 19, 2026

Privacy Policy for The ABA Collective LLC

Effective date: August 19, 2026

Pretty Practical, a brand of The ABA Collective LLC ("we," "us," or "our") provides AI implementation services for small businesses. This Privacy Policy explains how we collect, use, share, and protect information in connection with our website, our services, and our communications with you (together, the "Service"), and the choices you have.

By using the Service, you agree to this Policy. If you do not agree, please do not use the Service.

Contact: [email protected] · PO Box 380093, Ivins, UT 84738

1. Information we collect

1.1 Information you provide to us

Contact and account information. Your name, business name, email address, phone number, and similar details you give us when you inquire, book a call, subscribe, or purchase.
Payment information. Purchases are processed by our payment processor, Stripe. We receive confirmation of payment, the last four digits of your card, and billing details. We do not collect or store full payment card numbers.
Communications. The content of emails, form submissions, messages, and attachments you send us.
Scheduling information. Details you provide when booking a call, including your availability and any intake answers.

1.2 Information you provide during the engagement

This is the most sensitive category, so we describe it separately.

To build your AI plan, you will share information about how your business operates. Depending on your engagement, this may include: descriptions of your workflows, processes, and tools; sample documents, emails, content, or files; information about your team and roles; your business goals and challenges; and access credentials or connection permissions for tools you ask us to connect.

This information may include personal information about third parties such as your clients, customers, employees, or contacts, if that information appears in the materials or systems you share with us. You are responsible for ensuring you have the right to share it, as described in Section 6.

1.3 Information we collect automatically

Log data. Information your browser sends when you visit our site, including IP address, browser type, pages viewed, referring page, and timestamps.
Device information. Operating system, browser type, device type, and settings.
Usage information. How you interact with our site, including pages viewed and links clicked.
Cookies and similar technologies. See Section 8.

1.4 Information from third parties

We may receive information from our payment processor, scheduling tool, email platform, and analytics providers in connection with your use of the Service.

1.5 What we do not collect

We do not knowingly collect information from children under 13, and our Service is not directed to children. We do not conduct AI-generated outbound calling, automated AI voice campaigns, or SMS marketing. Communications from us come from a real person unless clearly identified otherwise.

2. How we use your information

We use information to:

Deliver the services you purchased, including preparing for and conducting your strategy interview and implementation call, and building the skills, connections, and schedules agreed on
Process payments and manage your purchase, including installment billing
Communicate with you about scheduling, delivery, revisions, and support
Respond to your inquiries
Send you marketing communications, where permitted, which you can opt out of at any time
Improve our services, materials, and methods
Maintain security, prevent fraud, and enforce our Terms
Comply with legal obligations

We do not sell your personal information. We do not share your business information with other clients.

3. AI tools and your information

Because our service involves configuring AI tools, this section explains how that works.

Your Claude account is yours. The AI skills and connections we build operate inside your own Anthropic Claude account, under your own subscription. Information you enter into Claude is governed by Anthropic's privacy policy and terms, not ours. We recommend reviewing them at anthropic.com.
What we access. During the engagement, we may view your business materials and, with your permission, connect AI tools to systems you designate. We access only what is necessary to perform the services.
Our own use of AI. We may use AI tools in our own work, for example to help draft or refine skills and documentation. When we do, we do not input your sensitive or regulated information into tools that are not part of your engagement.
Access ends. You remain the owner of your accounts. You are responsible for revoking any access granted to us when the engagement concludes, and we will confirm removal on request.
We do not monitor your systems after delivery. We do not receive, review, or store the ongoing output of skills or schedules running in your account after the engagement ends.

4. How we share information

We do not rent or sell your information. We share it only as follows:

Service providers. Vendors who perform functions on our behalf, such as payment processing, scheduling, email delivery, file storage, video conferencing, and analytics. They may access information only to perform services for us and are restricted from using it for their own purposes.
Legal requirements. If required by law, subpoena, or legal process, or where we believe in good faith that disclosure is necessary to protect rights, safety, or property, or to investigate fraud.
Business transfer. In connection with a merger, acquisition, financing, or sale of assets, subject to this Policy.
With your consent. Including testimonials you agree to let us publish.

5. Confidentiality of your business information

We treat non-public information about your business as confidential and use it only to deliver your services and as described in this Policy. We do not disclose your business information, workflows, or documents to other clients or in marketing without your written permission.

We may use general, anonymized lessons learned to improve our methods and materials, in a form that does not identify you or reveal your confidential information.

6. Your responsibilities regarding third-party information

If you share information about your clients, customers, employees, or other individuals with us, or input it into AI tools we help configure, you represent that:

You have the legal right and any necessary consents to share and process that information
Doing so complies with your own privacy policy, contracts, and applicable law
You have made any disclosures required regarding your use of AI

Our services are not designed for protected health information under HIPAA, cardholder data under PCI-DSS, or information covered by GLBA or FERPA. We do not provide a Business Associate Agreement. Please do not share regulated data with us without first confirming compliance and discussing it with us in writing.

7. Data retention and security

Retention. We keep engagement records, deliverables, and communications for as long as needed to deliver services, meet legal, tax, and accounting obligations, and resolve disputes, typically seven (7) years for financial records (invoices, receipts, and payment records) and one (1) year for engagement materials (the documents, notes, and business information you share with us during a project). You may request deletion of your engagement materials as described in Section 9.

Security. We use reasonable administrative and technical safeguards, including access controls and reputable vendors. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security. You are responsible for protecting your own credentials and for the security settings of your own platforms.

8. Cookies and analytics

We use cookies and similar technologies to operate our site, remember preferences, and understand usage. We use analytics and advertising tools that may collect information about your visits, including our website and funnel platform (GoHighLevel), Google Analytics, and advertising pixels such as Meta. These tools may set cookies and collect usage data on our behalf and, in some cases, for their own purposes under their own privacy policies.

Most browsers let you refuse or delete cookies. Some features may not work properly if you do. Because we use advertising pixels, visitors in the EEA, UK, and certain US states may see a cookie consent banner, and you may decline non-essential cookies where required by law.

9. Your choices and rights

Marketing emails. Unsubscribe using the link in any marketing email. You will still receive transactional messages about your purchase.
Access, correction, and deletion. You may request a copy of the personal information we hold about you, ask us to correct it, or ask us to delete it, subject to records we must retain for legal, tax, or dispute-resolution purposes.
Engagement materials. You may request that we delete the business materials you shared with us after your engagement concludes.

To make a request, contact [email protected]. We will respond within the time required by applicable law.

California residents (CCPA/CPRA). You have the right to know what personal information we collect, use, and disclose; to request deletion or correction; to opt out of the "sale" or "sharing" of personal information; and not to be discriminated against for exercising these rights.

We do not sell personal information for money. However, our use of advertising pixels (such as Meta) may qualify as "sharing" personal information for cross-context behavioral advertising under California law. To opt out, email [email protected], decline non-essential cookies in our banner where shown, or enable a Global Privacy Control signal in your browser, which we honor.

EEA and UK residents (GDPR). Individuals in the EEA and UK have rights of access, rectification, erasure, restriction, portability, and objection, and may lodge a complaint with a supervisory authority. Our legal bases for processing are performance of a contract, legitimate interests in operating and improving our business, consent where required, and compliance with legal obligations.

10. International users

We operate from the United States, and your information will be processed there. If you access the Service from outside the United States, you understand that your information may be transferred to and stored in a country with different data protection laws. We honor privacy rights that cannot be waived under your local law.

11. Third-party links and platforms

Our site and services may link to or connect with third-party platforms, including Anthropic, our payment processor, and tools you ask us to connect. This Policy does not cover their practices. Please review their privacy policies directly.

12. Changes to this Policy

We may update this Policy. We will post the revised version with a new effective date and, for material changes affecting your rights, provide notice by email or on our site.

13. Contact

Questions about this Policy or your information:

The ABA Collective LLC [email protected] PO Box 380093, Ivins, UT 84738

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